The Hawaiʻi Tourism Authority (HTA) and Hawaiʻi Visitors and Convention Bureau (HVCB) are sealing a partnership to produce short videos to warn tourists about how things happen on the islands in the most various topics.
These short videos have a weighty intention of informing visitors about ocean safety, culture, ocean conservation, land safety, astute renting, and marine wildlife protection. Videos have various durations of 15, 30, and 60 seconds, being significantly straightforward, easy to understand, and touristic directed.
HTA consulted locals regarding what should be addressed in those videos and how it should be done, making it an intimate, necessary, and local advisory. It comes as a beneficial solution for a long ongoing problem of tourists in Hawaii, which sometimes come unprepared for what can happen on the islands. They are incredibly diverse and have many specificities on various topics.
Some messages will include swimming, surfing, and snorkeling only while a lifeguard is on duty and mindful of ocean conditions before entering the water or considering the influence of plastics and sunscreens on Hawaii’s marine life and coral reefs and even about the possibility of rental scams that might happen and respecting the nature to leave the smallest human footprint possible.
A significant advantage is where these videos will be shown. Major airlines flying to Hawaii will start to display the videos on their aircraft during their flight. Also, airports will display them on large screens already installed, especially in larger airports such as Daniel K. Inouye International Airport (HNL); which serve as the main gateway into Hawaii’s massive tourism industry, receiving an astonishing 21,870,691 passengers in 2019, in a state with a little over 1 million inhabitants.
Furthermore, hotels will show them in their rooms and halls in many forms. Technology is also trivial in this role, using social media to spread these messages across different websites and social platforms. The intention is to snap it throughout the entirety of visitors’ journey, from planning online to the aftermath of the trip itself, in as many places as possible, especially in touristic areas.
The Aloha state benefits immensely from tourism, but also, a sizeable touristic flock comes as a profound problem for a location that receives more than ten times its population. In agreement, over-tourism is a significant issue, as locals suffer from numerous visitors, to the point where they use social media to ask people not to come to Hawaii.
This initiative will help unwary tourists with no idea what to expect in Hawaii. Nature can be unpredictable, with many storm advisories, unexpected rip currents, and even dangerous slippery snow on Mauna Kea. These are some things to be covered in the videos that will help both sides; locals with unwary tourists and visitors with warnings and recommendations.
Another unique benefit revolves around respect. So many travelers come to the islands unaware of the local culture and local traditions. It gets intricate to the point where residents have to pay for helicopter rescues after tourists trespass the boundaries for the perfect picture. Some islands are getting so packed that water and electric shortages are becoming a reality for many villagers.
Setting a list of dos and don’ts is the project’s primary goal. It’s not intended to be aggressive, bounding, or persuasive. The only purpose is to use local and experts’ recommendations to preserve Hawaii’s breathtaking nature and utterly unique local culture, precisely to make tourism happen, as degradation and tragic events are horrific for both visitors and residents.
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